Portfolio Details
Redesigning experience of IndiaMART
Date
21 April 2022
Client
IndiaMART @Prismic Reflections
Category
UI UX Design
Since IndiaMART is primarily a bridge between manufacturers and retailers, the challenge is maintaining a balance between their target audience and improving the overall experience.
We utilized data such as heat maps, click-through rates, and drop-off rates to analyze user behaviour, understand the points where users disengage, identify the reasons for disengagement, and come up with solutions.
